Marketing wine to the world

There’s more in that glass than meets the eye—or the palate. According to Michael Roberto, important strategic differences have bubbled up between winemakers in Europe and those in the “New World”—the U.S., Australia, South Africa, Chile, and other countries. One of his recent papers, “The Changing Structure of the Global [...]

Art + The Wine Bottle

Its always been cool to express your individual identity;  from your clothes to your hair style, to the type of music you listen too – people love their choices and enjoy being unique. The same can be said for wine: Merlot or Cabernet Sauvignon, White or Red, Dry [...]